6 Daily SEO Tactics You Aren’t Doing But Should Be

We all know that SEO is important for online marketing and organic traffic. After all, people conduct more than 3.5 billion searches every day just on Google. Not only that, but over 70% of clicks go to organic searches that rank on the first page of Google. Ranking on the first page of Google can be the deciding factor […]

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Content Maintenance: How to Ensure That Your Old Blog Posts Remain Evergreen

Content marketing is a tool that anyone can use. It can be niche specific. It can be in any format imaginable. It can also be absolutely free. But not everything about creating content is easy. There are elements that can bog you down and bum you out if you’re not too careful. And then far […]

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Improve Your SEO With These Google Analytics Insights in Just 30 Minutes

SEO is a vast topic. I’ve written countless articles about SEO over the years. In fact, if you search for “SEO tactics” on Google, you’ll get over 4 million results. Almost three out of every four searches start on Google. And the first five results that show up on Google get 67% of all clicks. So […]

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Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then. In fact, we are over 600 episodes into our podcasting journey. Sure, we had existing audiences on our other channels and platforms, but we still needed to get them to show up and listen to […]

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10 Outdated (But Commonly Used) Social Media Tactics You Need To Ditch

Recently, I noticed my blog traffic from social was decreasing but the engagement of my followers on social media was going up. Even with the reach of my posts going down. I just couldn’t wrap my head around it. What’s going on? No matter what I tried, it didn’t seem to improve. That was it. […]

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How to Get More Facebook Traffic by Posting Less

I continuously hear the same questions from my clients: “How can I start using Snapchat?” “Should I be posting more Stories on Instagram?” These new platforms are obviously important. But my response is typically the same: “Well, what are you doing with Facebook, first?” Facebook might seem old and tired now. But it still tops […]

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How to Conduct a Social Media Audit in Just 30 Minutes

The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. But not every platform works the same for every business. That’s why it’s important to review what’s working […]

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62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That

Everyone is using Facebook these days. There are over 2.2 billion active daily users. China, the largest country in the world, only contains 1.4 billion people. The ‘population’ of Facebook is massive! No wonder businesses all want to use it to promote their products and services. The problem is, 62% of small businesses feel like […]

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How to Grow Your Social Fans by 400% With User-Generated Content

User-generated content (UGC) is a marketing goldmine. If you know how to use it, it can create a snowball effect of higher engagement and more social followers. Are you taking advantage of the right opportunities to let your users market for you? Nine out of ten online consumers trust organic, user-generated content (UGC) more than they […]

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How to 24X Your LinkedIn Post Views in a Single Day

  If you’re not getting views on your LinkedIn posts, you’re losing business. How do I know that? 80% of B2B leads come from LinkedIn. That means if your audience isn’t engaging on LinkedIn, you’re missing out on thousands of potential leads. And missing out on leads is never good for the bottom line. LinkedIn can […]

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